This report provides key insights from customer billing data, helping to improve decision-making and business strategy.
Overall Churn Rate: 26.58%
The chart below shows how customer churn changes based on contract length.
This insight is a big deal. Our **month-to-month** customers are leaving at a very high rate—nearly half of them. This tells us they don't feel committed to our service. Our **two-year** contract customers, however, are extremely loyal. This isn't just a number; it's a call to action. We need to figure out why short-term customers are so unhappy and create better incentives for them to sign a longer contract.
This chart compares the average monthly revenue from customers who left versus those who stayed.
This finding is surprising and important. We're losing our **highest-value customers**—the ones who spend the most each month. This means we can't just focus on acquiring new customers; we must prioritize the retention of our premium users. We should consider launching a dedicated customer success program or special perks for our high-spending clients to ensure they feel valued and stay with us.